Diesel unveils its first store dedicated to its core dna.
Set to open from Feb. 14th 2024, the store is completely enveloped in a 3-D textural experience: walls, floor and ceiling are covered in white industrial foam that intrigues with its curious energy.
Podiums and shelves are also covered in the same treatment and display the all-gender capsule collection created exclusively for the Denim Takeover space.
ADDRESS:
P.za San Babila 1/3, Milano, 20122
OPENING HOURS:
Monday to Friday 10:30AM - 7:30PM
Sunday 12:00PM - 7:00PM
The capsule
The selection focuses on Glenn Martens’ singular vision for Diesel denim with stone washed blue denim coated in faded black, loose-fit 5 pocket denim, bombers, shirts, trenches, and the Grab-D Hobo bag.
A denim selection from the Diesel Spring Summer 24 collection is also available in the store and online: Track Denim, shredded denim knits and iconic accessories.
