As an ironic homage to a classic TV talent competition, real GUINNESS WORLD RECORDS™ title holders stretch the limits of the imagination, emblematic of the anti-conformist, free-thinking, radically inclusive values that define Diesel.
All the guests, judges and participants wear Diesel SS24 collection by Glenn Martens. Bleached summer denim, collegiate-inspired prints, denim, pop and utility looks from the SS24 runway show. Accessories include watches, chain jewelry and sunglasses in collaboration with Essilor Luxottica.
